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This chapter is about the foundations of art and design
Learn how Line, Shape, and Space are used to express emotion
Draw attention to your designs with the effective use of color and texture
Balance adds stability to designs. Learn its importance
The use of proportion in design affects our perception; learn how it gives us perspective
The use of emphasis in graphic design has significant implications; learn what it can do for you
Each design has a purpose. Learn how to direct your viewers with the principle of movement
A composition is often judged to be successful by it's use of these two principles: unity and variety
Lauren Waller has been designing for over ten years. It all started with a love for art as a child. This led to studying graphic design in college.
Since getting older, I've learned that there are always reasons we we should do certain things, principles behind why things work. When I realized the importance of this in my own life, it occurred to me that this is also important in art and design, and others can also benefit from this knowledge.
Some people are not in a position where they can hire a designer for every menial task. That's why I wrote this book. This book teaches the principles behind why some design "works" and some just doesn't. It teaches what the foundations of art and design are, and how you can make design work for you.
Nine detailed chapters explain and show what the elements and principles of design are and how they are used
Notes sections, a glossary, and an index make this perfect for referencing what you need to know
Images in full color clearly demonstrate the importance of each principle and how it works
This book isn't for everyone, see if it's right for you
When you buy this book, you will learn the principles needed to make design successful. If you can demonstrate that after purchasing, reading, and practicing what's in this book you find that your business is no better off, just send me a message and I'll refund your money.
Free Guides
When you buy this book, you will receive free reference guides that clearly illustrate the design elements and principles
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Free Design Checklist
Are you always forgetting something when you design? Would you like to know what a designer needs from a client? When you purchase this book, you will receive a design checklist to go through before, during, and after every project to make sure it's complete.
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Interactivity
Links at the end of many chapters indicate where to go for quizzes to find out how much you learned.
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Designing for a #smallbiz? Attract customers with the principles, practices, & techniques explained in #SuccessbyDesign by Lauren Waller @InklingCreative. She shows and explains everything you need! #inklingcreative #afflink #design https://amzn.to/2PJubuD
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