This questionnaire will help us help you determine who you're trying to reach, what your brand's style is, and how you want to communicate through your brand.

This helps us understand your vision and create the solution to your brand.

In-person or online, this meeting helps establish where you are now, and where you'd like to go — and what we can do to help get you there.

Your brand needs to be unique and easily identifiable to your company.

Your logo sets the tone for your brand, so it's important to get it right.

A logo is crucial to a company's recognition because, at the most basic level, a logo is how a company is visually represented. An essential part of a memorable company is a memorable logo.

A roadmap that ties your brand together and tells you what to do, a brand board defines your brand at a glance and includes your primary logo, logo variation(s), and a submark of your logo to be used in places where the full logo cannot be used. A brand board also defines brand fonts, colors, iconography, patterns, and imagery at your direction (but we offer input if desired). Deliverables include: final print-ready brand board PDF; brand fonts (if license allows); color and BW versions of a vector PDF, JPG, and PNG of logo and submark.



A brand board is an important asset to keep your company recognizable and consistent in its branding and marketing materials. It is a document that is easily referenced by any designer working on your company’s marketing — because every designer is referencing the same document, brands are much more likely to remain consistent: a quality essential for becoming and remaining memorable, credible, and trustworthy



A brand board is an important asset to keep your company recognizable and consistent in its branding and marketing materials. It is a document that is easily referenced by any designer working on your company’s marketing — because every designer is referencing the same document, brands are much more likely to remain consistent: a quality essential for becoming and remaining memorable, credible, and trustworthy

As part of your visual identity, the business card is one of the most important (and often underrated). It's often a customers' first impression.

A business card projects your company's value, so it's important that it promotes you well.

Business cards are still the most effective direct marketing tools. If 79% of people judge a company based on the quality of their business cards and 39% of people decide not to do business because a company has a “cheap looking” business card, it's important that your company's business card represents the quality of your business, in both design and print.

Letterhead is more than just a piece of paper. It's a visual representation of your company.

Letterhead is a way to show your company's credibility and display professionalism.

Much of a business's communication is via email. 

A professional email signature, consistent with your brand image, is another way to display credibility, professionalism, and your company's value.

Who is your company? What do you stand for? Why do you do what you do? Why is it important?

A rack card is a simple way to define the who, what, and why of your company at a glance. It sells your company when you're not around.

A rack card brochure gives potential customers a brief overview of your business and shows them that you are serious about what you do. They are designed to give a brief overview of what your company is all about: what services you offer, why these services are needed, who you serve, and how to contact you.

Rack cards give more information than a business card, but are not as in-depth as a brochure.  They present your company professionally to your customers so that they have detailed reasons why they should work with you. Rack cards show you are an authority in your niche and give credibility to your business.