Graphic design is all around us.
It is in the cookbook used to prepare meals. It is in the newspaper read to find news. It's on the billboard passed every day while driving. It's on food packaging. It’s on websites. It’s on television shows; it’s on CDs listened to; it’s on movies watched.
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Design is everywhere, but what exactly is it?
Graphic design is the art of combining text with images to communicate a message. In short, graphic design is visual communication. And because of this, its importance becomes pretty obvious.
The question is no longer “who needs graphic design,” but rather “what skill level of graphic design do I need?” or “How can this design be more effective?”
In a digital age with so much emphasis on appearance, well-done graphic design is extremely important because it influences how effectively a message is communicated.
Just as a president doesn't find just anyone to write his inaugural address, a serious business man or woman will carefully consider who does a company's graphic design and advertising.
Professional graphic designers have learned what strategies, what elements, and what principles can be used to most effectively communicate a message.
The effective use of design elements and principles are what makes art or design capable to accomplish its intended purpose.
In upcoming blogs, I share what the main elements and principles are. This enables readers to improve the design done oneself or more knowledgeably evaluate and appreciate designs done for them.
