Have you ever asked yourself "what font should I use for my logo"? That's a good question because the importance of choosing the right font for your logo should not be underestimated. Choosing the correct logo font attracts attention, builds trust, conveys mood, clarifies communication, and emphasizes advantages.
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The font chosen for a logo sets the tone for your company. Often, a potential customer gets an idea of what your company is like from the logo font choice alone. To make an informed decision about a typeface, you must first know what some of the options are and what they represent. Here are a few:
- Serif fonts: These often represent tradition, respectability, and reliability
- Sans Serif: This kind of font is stable, objective, clean, and modern
- Script: This kind of font represents elegance and formality
- Modern: These fonts are stylish and chic
- Display: Depending on the specific font, these fonts make a statement and are very unique
(See Logaster for examples and a helpful infographic.)
How Do I Choose the Best Font?
Now that you know what some of the options are, here are some tips for choosing the right font for your logo.
Visit here to see a practical example and explanation of how this is done.
Keep It Simple
Reproducing a logo across varying products is easier when it's simple. When a logo is clean, it looks attractive on any surface. Whether banners, paper, clothing, or mugs, a logo with a clean font reproduces easily on any surface at any size.
Analyze What Your Competitors are Doing
Looking at your competitor’s logos doesn’t mean copying them. It means analyzing what they are doing right or wrong, and acting accordingly. Learn by looking at what works.
Reflect your Brand Identity
Make sure your font reflects your company and your company’s messaging. Find out what suits your company and use it. A farmer’s market will not use the same font as a bridal boutique. Consider your company’s purpose, your target market, and your product or service. Ensure your branding - down to the logo font - is consistent with those things.
A clean logo looks attractive on any surface.
Don’t Use Too Many Fonts
Using one, or at the most two fonts for your logo, is a common principle. Kelsey gives some practical tips on how to make sure the fonts you choose look good together. Too many fonts make a logo look busy and a company untrustworthy.
A Few Tips
Some company's have a font specially designed for their company and their logo. But don't worry, there are some great, free options (Check out Google fonts).
A word of warning: if you do download a free font, make sure it's actually free and won't get you into trouble later on. A lot of fonts are free for personal use, but not commercial use. Make sure you check the user license.
Need more help designing a logo? Get the free Creating the Perfect Logo for Your Brand ebook to help you through the logo design process.
Do you just want a logo designed for you? Make sure your voice is heard and work with me. Get heard and be part of the process every step of the way.
