“Business cards are still the most effective means of direct marketing” says Elorus. And they are. When I get a business card, it’s more than just a quick reference for contact information; it's a "photo ID" of sorts. I learn a lot about a company from its business cards—they communicate a lot more than just company names, emails, and phone numbers. Business Cards are a company's first impression. They communicate professionalism (or lack of) as well as the company’s style: is it formal and elegant or light and playful? Is it professional or cheap? Glitzy or straight-laced? Any and all of these things can be communicated with something as simple as a business card.
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Because a business card can communicate all of these things, it’s easy to see why they are important. But how do they communicate? What is it about them that communicates all this information? The short answer is both the design and the printing communicate the quality of a company. Designers use elements like color, font selection, shape, space, and size to communicate a company’s style.
Both the design and printing of a business card communicate the quality of a company
But design isn’t the only thing that communicates. Printing does too. The type of printing you choose, combined with design, communicates just as much or more about your company. Think of CEO Sally. Her business cards both looked and felt cheap disqualifying her from getting your business. But what are some other options? If you are looking to step up your game in business card printing to give the best first impression possible, consider some of these cards from the Majestic line.
Akuafoil Cards
Akuafoil cards are for businesses that want to display luxury without limit. Because metallic ink is placed under a 4-color process, it gives the appearance of an unlimited number of foil colors. These cards will dazzle anyone holding them.
Brown Kraft Cards
Set your company apart from the rest by using brown kraft cards. These cards along with their creamy, natural counterpart work especially well for companies that want to portray an organic or rustic look and feel. Light brown flecks in the Kraft stock from recycling show earthiness (and that you are kind to the environment).
Edge Cards
Chic and sturdy, painted edge cards give customers a subtle “pop!” of luxury showing that your company is neither juvenile nor cheap. Whether your company sells children’s clothing or patent-leather shoes, Edge cards show customers your company is serious about quality.
Raised Foil Cards
Vivid. Sharp. Classy. Smooth. All of these words describe your company when you provide customers with raised foil on suede cards. These cards say a great deal about the quality of a company without making a sound. The raised foil combined with the velvety smooth suede creates both the feeling and the appearance of quality.
Raised UV Cards
Catch eyes and provide beauty you can feel with Raised UV business cards. Enhance features of your card by adding unique raised spot UV elements to draw attention.
Technology is changing everything. With new and better technology comes new and better methods of doing the same tasks. This applies to printing. This applies to marketing. As we can see, this also applies to business cards. A nice design with quality printing still works. But why don’t you try something different? Stand out from the rest and make your business memorable with one of these cards from the Majestic line.
Interested in trying it out or learning other methods? Work with me. We’ll make a lasting impression.
