Whether it’s a formal presentation or a casual connection over coffee, everyone business professional wants to talk about their business effectively and memorably, correct?
Because presenting anything effectively is so important, we want to share with you three ways you can make any business presentation unforgettable.
Ways to Create an Unforgettable Presentation
How It Sounds
First, focus on how your presentation sounds—whether that’s verbally or in writing, you want to make sure you sound good. Explain the quality your company offers and why it matters to your customers—how your company solves their problems.
Part of this is engaging your audience immediately to capture and keep their attention. A good way to do this is to tell stories that make them laugh (or cry).
Another important way to keep engagement is to encourage interaction. Do this by asking questions that require a response (which can be mental or verbal). Part of this involves vividly describing the problem and why it must be fixed.
A final, essential part of keeping engagement is to empathize. Don't be afraid to show your scars, your weaknesses, and what you've overcome. Your audience needs to relate to you and see themselves in your story. They need to be challenged to overcome.
How It Looks
Second, make sure you focus on how your presentation looks. This is where you show your company’s quality with well-designed images of past work, success stories, marketing collateral, and testimonials.
Support the points of your presentation with well-designed graphics and strong imagery.
You also need to display professionalism in your presentation. Make sure your company looks professional — in both your marketing collateral and your personal appearance. Every part of your presentation reflects on the quality of your company, so definitely don’t forget this one.
How It Feels
Third, focus on how your presentation feels. This is where you present the quality of your company and you give customers something to remember that is professionally designed, substantial, and weighty. What kind of paper you use makes a huge difference.
Your prospective customers also need to feel the weight of their problem. Educate them on the problem, the way to solve it, and how you can best help them.
And don't forget to be enjoyable! Make sure that you are the type of person that they actually want to help them — someone who they want to work with.
The care you apply to the presentation of your company translates to the care you provide to your customers. Make sure you care a lot — and it shows.
If you need help designing or printing anything for your company or for help creating an unforgettable presentation, contact us today. We’re more than happy to help :+)
Remember, our goal is to make YOU look good.
