How your company displays itself through print directly affects consumers’ perceptions of your brand. Print is not simply another way for your company to communicate. Print is an extension of your brand. Print has the power to inspire action.
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From the many studies that we’ve looked at in the past few posts, it becomes obvious that the physical nature of print has huge impacts on the human brain. It impacts our attention, our emotions, and our memory.
What does this mean for your brand?
Print is not only more memorable, but Walnut Unlimited also cites a 2015 study that discovered more information about the brain. This study showed more brain activity in the areas referred to as the brain’s “buy now” button.
USPS not only found that subjects spent 40% longer looking at print ads than digital ads, but they also found something else. These subjects demonstrated a significantly higher response rate in emotional action, perceived value, memory, and desire for the product.
Brand Extension
And print also conveys and extends the brand itself. Our emotional response to print strongly affects our perception of quality. Premium or luxury brands using quality paper stock directly influence their audience’s perception of the brand. When print marketing is used effectively, the return on investment is high because it inspires action.
So when used, print moves beyond merely a medium to carry a message. It becomes an extension of the brand. Make sure it’s used correctly.
If your brand wants to take advantage of print, and your company needs someone to partner with for your print advertising needs, consider Inkling Creative. Our experience with paper, print, and design makes us an ideal partner. We help increase the effectiveness of your print advertising. And we help you inspire action in your customers. We’d love to work with you to make your company memorable.
If you are convinced you need print marketing, but don’t have the resources to hire it out, check out my course, Learn Affinity Publisher. I teach you the skills and resources you need to make your ideas come to life.
What are your thoughts? How can you use print to inspire action?
