A privilege of being a graphic designer is that I receive requests from customers in a wide variety of industries to design something for their specific brand. Because of this, I am almost constantly learning something new about a different industry.
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One of these projects came to me via a gentleman I met at church. His company – the Florida Yacht Group – was going to be showcasing yachts at the Miami Boat Show, and they needed promotional flyers designed for each of the yachts they would be showing. Each flyer was to contain images of the yacht itself, “lifestyle” photos taken on the yacht, a layout of the yacht, the optional features of the yacht, the specs of the yacht, and pricing for the yacht.
After designing and laying out a generic template, I developed flyers for each of the many yachts that included all necessary information.
