Something dead doesn't have much of a future, does it? Not if it's actually dead and stays that way. But it's a good thing we're talking about something alive and well and will remain that way: print.
Why? Because print is powerful. Its tangibility makes it so.
But you can go even further.
Printing technology is advancing. Businesses can go far beyond engaging the sense of touch when using print. Print can now stimulate the senses through smell, taste, and various visual effects. This is the future of print.
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These multi-sensory pieces have even stronger potential to connect emotionally and create recall. Something as simple as including a brand scent creates an immediate brain link between the ad and the product.
According to Martin Lindstrom, when impacting through three senses versus one, a message is up to 100% more effective. Here, print has huge advantages of screen-based ads for delivering impact and bang-for-buck. As you can see, with so much potential, the future of print is anything but dead and dying.
Forbes mentions that print is especially effective with luxury consumers and clients. Print gives real "weight" to your presence and marketing efforts.
If you want to channel this power, and your company needs someone to partner with for your print advertising needs, consider Inkling Creative. We’d love to work with you to make your company memorable.
If you are convinced you need print marketing, but don’t have the resources to hire it out, check out my course, Learn Affinity Publisher. I teach you the skills and resources you need to make your ideas come to life.
What are your thoughts? Where do you think the future of print is?
