Our world has becoming increasingly isolated. The digital world and “Social” media makes real human-to-human interaction less and less necessary. It also makes it more and more artificial.
Print offers something different. It offers a unique experience and an opportunity for brands to “connect” with people physically. Because of its physical and sensory nature, in many regards it outperforms digital in embedding those key messages into memory. It also outperforms digital in long-term brand building (Walnut Unlimited). This means that using print is an excellent opportunity to build your brand.
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Human touch connects with our brain in such a way that this sense harnesses emotions, grabs attention, and embeds memory in our brain.
In a fraction of a second, information about an object’s texture, shape, weight, and pressure is sent to our brain when we touch it. And that’s just the beginning. These signals intertwine touch and emotion by triggering unconscious memories and feelings. That's what makes print the foundation of marketing.
A Huge Opportunity
Because of this, we see that print offers businesses a huge opportunity to make a massive impression on their customers. Print marketing offers a huge opportunity to build your brand. Becoming known and recognized means increasing the sales of your business. With these opportunities, why not check out print marketing?
Print offers businesses a huge opportunity to make a massive impression on their customers.
If your company needs someone to partner with for your print advertising needs, consider Inkling Creative. We’d love to work with you to make your company memorable.
If you are convinced you need print marketing, but don’t have the resources to hire it out, check out my course, Learn Affinity Publisher. I teach you the skills and resources you need to make your ideas come to life.
What are your thoughts? Has print brought any associations to your mind?
