We all know this. The prevailing wisdom of the day is that “print is dead” and it’s not coming back. I mean, look around, everything is digital. Everyone is online. And while this isn’t necessarily bad, we want to say something that may seem counterintuitive:
Send your customers something physical.
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Having something physical that you can touch, smell, and experience, feels…different. Delightful. Distinct. Beautiful.
Because of Covid, no one denies that things are different now. Increasingly, people are separated from one another. People are craving physical touch. People want something they can hold on to. And while a letter is no replacement for a person, it’s certainly better than an email.
People want something they can hold on to. And while a letter is no replacement for a person, it’s certainly better than an email.
Think about it. How do you feel when you get a letter? Like you, people (both existing customers and potential customers) love getting, sharing, and talking about the right piece of mail. Why? It makes an impression
And that’s what you want for your brand, right?
So, defy cultural norms. Make an impression. Send some mail.
If you want to try direct mail or EDDM, let us know! We are happy to help.
